INTERNAL ENVIRONMENT - INSIDE THE ORGANISATION EXAMPLE - MEN, MONEY , MACHINE , MATERIAL.
EXTERNAL ENVIRONMENT - OUTSIDE THE ORGANISATION EXAMPLE - SUPPLIER, COMPETITORS, CUSTOMERS.
EXTERNAL ENVIRONMENT COMPRISES TWO ENVIRONMENT
MICRO ENVIRONMENT - DIRECTLY TO RELATED BUSINESS AND AFFECTS TO BUSINESS.
MACRO ENVIRONMENT - AFFECTS INDUSTRY AS WHOLE NOT ONLY ONE BUSINESS OR BROAD ENVIRONMENT.
MARKETING MANAGEMENT PHILOSOPHIES | MEANING | 5 CONCEPTS
WHAT IS PEST ANALYSIS
PRICING STRATEGIES OF MARKETING
NEW PRODCUT PRICING STRATEGIES
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