The Experience Economy: Competing for Customer Time, Attention, and Money

The wait is over. Books are off press and orders are now shipping for the re-released edition of Joe Pine & Jim Gilmore's classic book The Experience Economy: Competing for Customer Time, Attention, and Money. More than twenty years after its original publication date, it's back in hardcover with an all-new Preview -- and with a message right on time for 2020 and beyond.

In this short video we provide some history and context on Pine & Gilmore's significant contribution to business competition in the 21st century. They continue to bring this message to conferences and events worldwide; visit for more information and to inquire on their speaking availability.

The re-release of this landmark book makes an even stronger case for experiences as the critical link between a company and its potential audience. Pine & Gilmore take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences (as well as the next economic offering they identified: transformations) are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways aligned with a strong customer-centric strategy.

Copies are available from Amazon here:


BULK AND CUSTOM ORDERS
Bulk order pricing is also available direct from the publisher, Harvard Business Review Press. It’s a great way to change the thinking of your entire team – the new frameworks and vocabulary from The Experience Economy can rapidly move the needle on your company’s experience innovation efforts. Order enough for everyone so that you can make the most progress. Pricing is competitive and depends on the quantity ordered. Harvard also offers a number of book customization options for companies that want to align their brand more closely with The Experience Economy. Custom Editions make a perfect corporate training tool, client gift, or sales leave-behind. Starting in quantities as low as only 50 books, several options ranging from logo stickers and flap customization all the way to customized forewords are available.

Contact HBRPress at for more information and pricing.

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