Home-brewers Ralph Broadbent and Alex Dixon entered the Den asking for £40k in return for a 15% stake in Victor’s Drinks, which allows buyers to make their own cider in just 10 days. Just as the pitch was falling apart - Ralph mentions their additional company, a music festival that runs seasonally, this may have just been enough to bring light to their credibility...
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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