How to develop a design for a brand

Hjörtur (CEO @ 14Islands) in explaining to Sadek the design methodology 14islands is following to define designs and create a brand for their clients
04:52 - Starting on good foundations - telling a story that appeals to your potential users, building a brand that people love and connect to
10:22 - Make a proposal to the client - including the story to tell, the technologies you advise to use and (sometimes) some first designs
12:27 - The craftmanship of design - The strategy drives the design, you pick the best way to communicate the story with a color, a tone of voice, visuals. And give an example page of how it's going to look.

14islands,Design,Dev,Process,Prismic,Headless,React,Gatsby,Netlify,Collaboration,User interviews,Agency,yt:cc=on,