Traction Conf Vancouver 2019: presented by Launch Academy, Boast.AI, and Microsoft for Startups. Find out how to move beyond customer focus to "customer obsession" via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate Netflix’s customer obsession through a series of experiments the company executed to help connect its customer with movies they’ll love through its personalization technology. Last, Gib will put the techniques into practice with a highly interactive, modern-day Netflix case.
Gibson Biddle was VP of Product at Netflix starting in 2005, then in 2010 became the Chief Product Officer of Chegg, a textbook rental company that went public in 2014. Today, he's an advisor to several tech companies and is a guest lecturer at Stanford.
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