Live with Marketers (Sydney): Bring Back That Lovin' Feelin'

The full live stream video is available on-demand here:

Marketing isn’t what it used to be. On one hand, we’ve come a long way from the days of Mad Men. But debacles like an overhyped music festival and fake news have contributed to distrust in marketing. Research by Accenture says that 90 percent of today’s CEOs and CMOs believe that marketing’s role will change fundamentally over the next three years. Hot on the heels of Advertising Week APAC, we sit down with the region’s leading marketers to find out how marketing can bring back that lovin’ feelin’.

This live broadcast discussed:
- How CMOs can win back confidence from CEOs and the rest of the C-Suite?
- Whether it’s time to break away from traditional marketing wisdom and start from scratch?
- If it’s time to reinvent the role of marketing in the business? Should Marketing be responsible for finding new sources of growth?

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