Keyword research is a big lie. Well, kind of. You still need to optimize your content for specific keywords and phrases. In this video, I'm merely making the claim that the search volume numbers on these keyword tools are wildly inaccurate. So don't take them as gospel.
Keyword tools are completely useless.
The gurus only promote them because:
a) they were made to believe they work, or
b) they want to make commissions off the affiliate sales.
If you are wanting to learn how to use the best free keyword research tool, I cover that in this video.
Whether you are operating a marketing services business, are actively selling search engine optimization services or you are simply building an affiliate marketing business through content marketing, this tutorial is a must watch.
We not only dig into the keyword research myth but you will also learn about how to interpret search intent to understand specifically what the visitor is searching for... So you can create the perfect content to match that and answer their questions.
As an example, I took a keyword that I know for a fact gets searched in google, because I am asked this keyword every single day over on Quora. so what are the chances it never gets searched in google?
Well the keyword tool I was using in the video claimed that that term is being search 0 TIMES/month in google. Google gets 150 Billion searches every month. It is simply not possible for a keyword that's so common in my Quora inbox to never get searched in Google at all.
After this, I was ready to debunk the keyword research tools.
Most people look at at two major data points... First, the keyword search volume. Second the keyword difficulty.
Finding high search volume phrases that have low keyword difficulty and buyer intent is the ultimate goal... Most people doing keyword research are all about following the data and seeing what kinds of other ideas and phrases pop up through the research.
Then, they explore more about the SEO and content marketing side of how to rank for these keyword phrases. The overall goal of this video was not to be a full class on Search Engine Optimization.
I offer the only right way to create and structure content in order to dominate the first page of Google for some very valuable keyword phrases in their niche.
All in all, whether you are building a marketing agency, your are an affiliate marketer or you are growing your membership through organic search engine traffic, this skill of learning how to do keyword research is the fastest way for you to identify the opportunities for you to dominate your competition and get highly relevant traffic through content marketing fast!
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