How to Conduct Outreach to Listing Agents on StreetEasy [Tutorial]

In this tutorial, we will be showing you how to conduct outreach to fellow real estate agents in order to market your own exclusive listings.

Careers at HomeDax Real Estate:

The purpose of the outreach is really to provide an additional boost to your marketing efforts, and in particular what we're trying to do is to contact the agents who may be involved with similar transactions such as our own.

More specifically agents who are listing other properties that are similar to the one we're listing so we could contact listing agents and we may also want to contact any buyer's agents who were involved or associated with other transactions similar to ours that closed in the recent past.

And the reason for this not to state the obvious is that if an agent has done for example, in this case, a condo sale in Greenpoint around this similar price point in the not-too-distant past it means that there's a possibility they might be in touch with more buyers who are similar to the ones that they've worked with in the past and fortunately for us StreetEasy makes it very easy for us to figure out exactly which listing agents and buyer agents we should contact in order to advertise our own exclusives.

So in this example, we have a listing of ours that is in Greenpoint. We actually just reduced the price on this one and that's actually the reason why we're going to be conducting some outreach today so we want to send some additional marketing messages to other agent giving them a heads-up personal feel of the price reduction and that may encourage them to give our listing another shot or possibly if they have new buyers they might direct them our way.

So we'll get right into it now but in essence, what you need to do to start is you need to be logged in to your agent account on-street easy the reason for this is we're going to be using the contact sellers agents box in order to actually send out these marketing messages.

So once you're logged in, you'll want to open up another tab and then on the top here click on Agent Resource Center and then go to comparables reports. Now once we've clicked on comparables reports the idea behind the exercise is to find a list of units that are similar to the one we are currently listing. So the first thing we can do is we can go ahead and select the price point.

So we can assume that the buyer who is considering something around 615 is probably capping their search around 7 maybe 750 the ultimate goal of the exercise is to have a sufficient amount of listings for us to contact. So if we had started with 700 and we only got 2 results then we could go back and adjust the criteria.

So, in this case, we're just gonna start with 750 on the upper limit and then for the lower end of the range you know we can just put say 500. As far as location is concerned we can go ahead and start by putting the specific location of our listing which is Greenpoint.

So if we were to go into the CMA compatible report generator we can put Greenpoint in the location. Additionally, it's quite important to make sure that the property type is, in this case, a condominium.

Now if we were actually doing a comport for a co-op you know you could make the arguments possibly that you could also include condos and that's because you know perhaps some buyers who are thinking of costs might also be open to a condo that's usually the case but they're almost always capped out in terms of the purchase price by way of the fact that coops are significantly cheaper than condos.

So however many people want a condominium usually they just cannot afford the size property that they need. In this case, we're gonna start with condo but in theory, you know if we wanted to add co-op it is possible that some people may also be considering coops.

Particularly owner-occupants non-investor type of buyers. So going back to this it looks like also this is a one-bed so, for the time being, we may want to start with one bed and then let's go ahead and click generate comparables report. So it looks like the results are fairly acceptable for our current exercise.

As you see we have ten active listings ten in contract and five recorded sales. Also six unavailable listings and the goal, therefore, is to now just go through each one and basically send a message to the listing agent in the case of activating contract and then in the case of recorded sales.

If you have any comments feel free to leave one below the video and if you are in New York City and you are an agent looking for a sponsoring broker please don't hesitate to reach out we'd love to speak with you.
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