➜ Why a referral strategy is so important
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In sales, client referrals are some of the best ways to attract more business and grow your network. This is because you don’t have to go out of your way to work for them. Once you have a referral strategy in place, you’ll start to get business that you don’t even have to chase for.
In this video I talk about some of the biggest benefits of business through referrals and how you can get more of them.
When you get a referral, it comes with a whole list of added benefits. The first is that it saves you time. When you don’t have to actively chase business, you save valuable time that can be spent elsewhere. Referrals also lower your cost of acquisition drastically.
There are plenty of ways you can increase the number of referrals coming in as well. Things like genuinely connecting with clients and getting to know them personally are great ways to build essential trust and attract more business.
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