The threat is real: Challenger banks are entering the market with user-centric solutions. Recent market research has shown that 62% of Swiss banking clients would open a new account if it provided better and more convenient mobile banking. Established banks are losing customers because challenger banks offer a better digital user experience. At our DemoDay, Johannes Röhrenbach and Elia Wenger from our innovation team presented a possible solution how established financial institutions could make use of new technologies in order to meet customer demands.
The threat is real: Challenger banks are entering the market with user-centric solutions. Recent market research has shown that 62% of Swiss banking clients would open a new account if it provided better and more convenient mobile banking. Established banks are losing customers because challenger banks offer a better digital user experience. At our DemoDay, Johannes Röhrenbach and Elia Wenger from our innovation team presented a possible solution how established financial institutions could make use of new technologies in order to meet customer demands.
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