Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages.

Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond!

In our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover the origin story and how he powered early growth through directly talking to customers. Then, we’ll dive into why word of mouth has been such a powerful growth method for their brand. Finally, our conversation dives into how Colin is approaching the development of paid & partner marketing, fundraising, brand, and remote culture.

This episode is packed with SaaS growth insights, as well as tactical lessons in how to build great culture & brand. Get ready to scale or die!

Scale or Die, Season 1
#ScaleOrDie
Episode 11 — Colin Nederkoorn of Customer.io

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saas,saas marketing,customer.io,customer.io reviews,customer growth,mrr,product team,segment,segmentation,word of mouth,partner program,paid marketing,paid ads,facebook ads,fundraising startup,portland startup,distributed team,remote culture,