Getting Published in VOGUE | Behind The Scenes

Everything in life starts with a dream and for me that dream was Pildora. It’s amazing how far we have come in the past year and a half and the traction our events, editorials and work in sustainability have gotten. My initial vision was to change the stigma that lies around sustainability and I believe that getting one of our featured sustainable designers, House Dress in Vogue Italia, did exactly that... so Sustainability has literally gone Vogue! And I thank the amazing Pildora team for that.

Last week we transformed my small NYC loft into a studio (which we do once a month) and shot this editorial. And all of the clothes styled with the featured brand were actually from my own closet, carrying with them a story and personality. It was a magical and transformational day and the energy amongst the team was absolutely amazing. One week after shooting this in my home, our pictures were published to Vogue Italia. And this was truly the dream.

Hard to believe a shoot put together in the same place I sleep is now in Vogue, but hey, with the right energy and the Pildora team. Anything is possible!! Check out what goes on behind the scenes :)

We want to thank all of our team for the huge success!
Photographer: Federica Dall’Orso //
Production: Pildora NYC //
Creative Director: Christina //
Model: Moon //
MUA: Josephine Kong //
Hairstylist: Zeta Korqa //
Stylist: Chad Tucker //
HouseDress NY//

View the photos on Vogue Italia here:




About HouseDress NY
Katie Goldman Macdonald's California roots inform the effortless feel of the collection while her time in New York has inspired the modern and functional aesthetic of House Dress. Rather than focus on fast fashion and trend driven collections, House Dress is part of the slower design movement. Building clothes with beautiful materials like raw silk noil and Akoya shell buttons and offering a unique “size free” approach to dressing, House Dress focuses on layerable, generously proportioned silhouettes. All of our garments are designed and made in New York. We are made by women, for women who dress for women.

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Joining the Sustainability Community
Pildora is a welcoming and joyful community that is open and accepting people at all stages of the journey, whether you are just finding your way into the discussion or have been a sustainability pioneer for years. There’s room for everyone and we’re glad to have you here!

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