Full blog post + podcast version: This video is inspired by a question asked by one of my customers. That question in turn was inspired by this podcast episode:
"Ethical marketing" is a buzzword in some corners of the online marketing space. Often used in the context of ranting against "gurus".
I love a good rant as much as the next guy. I also happen to be interested in questions of ethics, so I felt compelled to provide my take on this matter.
In this video, I want to make the question of ethical online marketing and online business practices a bit more... well, practical. We'll go through several examples such as:
- Are popups / lightboxes / modals with opt-in forms unethical?
- Are pre-recorded, "fake" webinars unethical?
- Is it unethical to pre-sell a product when you haven't completed it yet?
- Is it unethical to send a lot of annoying hard sell emails to your subscribers?
Interested to hear your thoughts on this. I don't claim that this is the final word on ethics in marketing. After all, the discussion around ethics has only been going on for a couple thousand years so far.
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